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product innovation
Product innovation is the creation and subsequent introduction of a good or service that is either new, or an improved version of previous goods or services. This is broader than the normally accepted definition of innovation that includes the invention of new products which, in this context, are still considered innovative.
==Introduction==
Product innovation is defined as:
Numerous examples of product innovation include introducing new products, enhanced quality and improving its overall performance. Product innovation, alongside cost-cutting innovation and process innovation, are three different classifications of innovation which aim to develop a company's production methods.
Thus product innovation can be divided into two categories of innovation: radical innovation which aims at developing a new product, and incremental innovation which aims at improving existing products.〔Wong, S.K.S. (2014), "Impacts of environmental turbulence on entrepreneurial orientation and new product success", ''European Journal of Innovation Management'', Vol. 17 No. 2, pp.229 - 249〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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